We spun off a different, lighter flavor of our Elevate How You Hydrate campaign for Smartwater Alkaline, and told the story of Pete Davidson — A guy who insists that he’s still the same old kid from Staten Island, just a little bit… elevated.
CREDITS
Chief Creative Officer: Glen Scott
Creative Director: John Potter
ACD (Art): Shiva Majidi
Sr. Copywriter: Cody Turk